Z by HP - Studio Z
MA • Advertising & Branded Media Technology • School of Advertising
Fangqi Li is studying for the MA in Advertising & Branded Media Technology and is gaining the skillset to solve tomorrow's problems today.
Social Media data analytics, Data visualization, Integrated advertising, SEO, Market research and analysis, Social awareness, Advertising law and regulations, Copyright law, Campaign optimization, YouTube in-stream ads, Advertorial writing, Influencer marketing and management, Google Display Network, Facebook Ads Manager, Facebook dynamic ads, Viral campaign planning and executive, Product placement
Adobe Creative Suite, Photoshop, Premiere, Avid, Non-linear editing, Adobe Test & Target, Adobe CQ
Management, Cross-channel campaign, Creative brief, Media planning, Project management, Digital marketing, Agency