MFA • Advertising • School of Advertising
Leslie Miller is studying for an MFA in Advertising, and is gaining experience in advanced advertising principles and concepts through working independently and collaboratively. The program prepares students for a career as an art director, copywriter, or creative strategist.
Social Media data analytics, Data visualization, Integrated advertising, SEO, Market research and analysis, Social awareness, Advertising law and regulations, Copyright law, Campaign optimization, Google Analytics, Google ads, YouTube in-stream ads, Advertorial writing, Influencer marketing and management, Google Display Network, Facebook Ads Manager, Facebook dynamic ads, Viral campaign planning and executive, Product placement
Adobe Creative Suite, Photoshop, Premiere, Avid, Non-linear editing, Drone, Adobe Test & Target, Adobe CQ
Management, Cross-channel campaign, A/B testing, ROI reporting, Creative brief, Media planning, Project management, Digital marketing, Agency