BFA • Fashion Merchandising • School of Fashion
Jessica Cynthia is studying for a BFA degree in Fashion Merchandising. Fashion merchandising and managing fashion businesses require the knowledge to plan, manage, and sell fashion products through hands-on projects. Jessica Cynthia is gaining the skills and knowledge required for a successful career in today’s global fashion business operations.
Inventory management, Turnover, Purchasing, Competitive advantage, E-commerce, Web-based business model, Customer interface, International retailing, Global marketing, Beauty productions, Color cosmetics, Fragrance, Skin care, Wholesale, Product selection, Field research, Targeting, Digital marketing, Interactive marketing, Traditional marketing, Online promotion, User-generated content, Corporate blogging, Mobile marketing, POS system, Receipt flow, Training, Staffing, Blogging, Content creation, Entrepreneurship, Product differentiation, Return on investment (ROI), Data analytics
Design sketching, Color theory, Fabric technology, Rendering, Visual research, Rhythm structure, Foreshortening, Photoshop, InDesign, Illustrator, Creative Suite 5